Make sure its very clear first thing on the first page what your company does and what your website is all about. Write in a conversational way that can be easily understood by a 8 year old,
Answer every question a person may have on the website, don’t make them contact you to find out if they want or need what you are offering.
use videos and images. You should be creating content often and pushing it to social media
Aim for Good UX
Does your content look nice and informative on the google and bing results pages?